MCP Advances to Phase II of Wisconsin Governor’s Business Plan Contest
Bobby Peterson, President of My Coverage Plan, Inc., (MCP) is one of fifty contestants to advance to Phase II of the Wisconsin Governor’s Business Plan Contest. Peterson entered MCP in the Contest’s information technology category. MCP and the other Phase II projects represent the top twenty percent of entries in the statewide competition.
On April 8th, judges will identify the top 20 contestants who continue in the competition and prepare a final 20-page business plan. Judges will select a final grand champion in June during the annual Wisconsin Entrepreneurs' Conference in Milwaukee.
The mission of the Governor’s Business Plan Contest is to encourage entrepreneurs in the creation, start-up, and early-growth stages of high-tech businesses in Wisconsin.
ABC for Health Wins Federal Grant to Develop Health Care Software
By Guy Boulton of the Journal Sentinel, June 15, 2010
http://www.jsonline.com/business/96438764.htmlPress Release: New Health Coverage Plan Technology Approved!
My Coverage Plan, Inc. Secures a Major NIH Research Grant to Reduce Health Disparities in Wisconsin
Madison, WI - My Coverage Plan, Inc., a Madison-based for-profit subsidiary of ABC for Health Inc., received a major new grant for up to four years and $1.2 million from the National Institutes of Health’s Small Business Innovation Research (SBIR) Program to support and accelerate the development of new health coverage information technology (pat.pend.). "Our new My Coverage Plan technology is groundbreaking," says Bobby Peterson, public interest attorney, founder of ABC for Health, Inc., and President of My Coverage Plan, Inc. "The new company will create a web-based software solution to the vexing problem of correctly identifying and maximizing myriad public and private health care coverage options for both health consumers and providers. Our partnership with ABC for Health combines years of experience, expertise, and energy related to correctly identifying health care coverage strategies for patients." ABC for Health is a leading Wisconsin public interest law firm that has helped families navigate the maze and bureaucracy of health care financing and coverage programs for over 16 years.
Despite the passage of Health Reform, our systems continue with a complex interplay of public and private health care coverage options. Proactive benefits coordination is just one of the proven strategies to reduce avoidable health disparities related to a lack of coverage or adequate insurance. In the process, Peterson says My Coverage Plan technology will promote increased access to healthcare while reducing levels of uncompensated care for health care providers. MCP began as a "garage built" database used to conduct client interviews and identify coverage options for families. ABC for Health tested this model at St. Mary’s hospital – now the outpost partner for the NIH Grant – and discovered that the hospital saved between $27-$30 for every $1 spent on proactive health benefits counseling services for patients. Now, MCP aims to take that model and streamline it for commercial use to reduce avoidable health disparities in Wisconsin and perhaps the nation.
"Madison is home to many successful start-up companies. My Coverage Plan will only enhance the area's culture of high tech job creation and growth." Peterson concludes, "We are honored and humbled to receive this prestigious award of funding. We are confident in our product development plan and eager to move forward with testing and implementation."
